Lamata, formerly known as Amormata, is a brand of agave spirits from Northern Mexico that aims to promote mezcal from under-represented places in the market. The brand is the for-export label of Nacion de Las Verdes Matas, a small unregistered brand founded by Luis Loya. With Lamata, Luis has developed relationships with mezcal producers in various states, including Durango, Nuevo Leon, Sonora, Chihuahua, San Luis Potosi, and Tamaulipas.
The goal of Lamata is to share the unique flavors and traditions of Northern Mexico with consumers worldwide. The brand is dedicated to promoting the “gusto historico,” the terroir, the liquid culture, and the history that is mezcal. By doing so, Lamata hopes to expand consumers’ appreciation and knowledge of mezcal.
What sets Lamata apart is its commitment to small-batch production. The typical lot sizes of Lamata releases range from 40 to 200 liters, and the brand will bottle only three to five thousand liters per year. This means the producers will continue to make roughly the same amount of spirits they have historically. Lamata’s approach ensures that the mezcal is of the highest quality and represents the region where it is made.
Lamata’s dedication to promoting the terroir and liquid culture is evident in the unique flavors of its agave spirits. The brand offers a range of mezcals with different flavor profiles, each showcasing the distinct character of the region where it is made. From the bold, smoky flavor of Durango to the bright, herbaceous notes of San Luis Potosi, Lamata’s mezcals celebrate the diverse flavors of Northern Mexico.
In conclusion, Lamata is a brand that is committed to bringing the flavor and tradition of Northern Mexico to the world. Through its small-batch production and dedication to promoting the terroir and liquid culture, Lamata truly represents the mezcal producers and the regions where it is made. Try Lamata’s mezcal and experience the unique flavors of Northern Mexico for yourself.
