The proud brand of Loco Tequila stands in the lush and vibrant El Arenal region of Jalisco, Mexico. Having debuted in 2019, this ultra-premium tequila brand has rapidly climbed the ladder of success, establishing itself as Mexico’s fastest-growing ultra-premium tequila label.
Loco Tequila’s steadfast commitment to preserving a legacy over 120 years is a testament to its quest to produce one of the world’s purest spirits. The brand strives relentlessly to stay true to the authentic essence of the agave azul, the heart and soul of its tequila.
Three expressions delineate the Loco Tequila offering. The Loco Blanco is a refreshing mix of citrus, floral, cinnamon, fennel, wet limestone, and pepper notes designed to stimulate and delight the senses. The Loco Ambar, a Reposado elegantly aged in oak barrels, carries an exquisite blend of nutty and vanilla flavors. Lastly, the Loco Puro Corazon is in the brand’s repertoire. This unique tequila embodies the raw power and character of the original essence of the agave, representing Loco Tequila’s dedication to quality and authenticity.
Great pioneers and visionaries, who relentlessly pursued the extraordinary with an eye for detail, have inspired the ethos of Loco Tequila. This philosophy finds expression in the “locura” concept, a tribute to those deemed the crazy geniuses of society for their groundbreaking ideas.
The XVIII-century processes from the El Arenal region are at the heart of Loco Tequila’s production, reflecting the brand’s respect for heritage and artisanal craftsmanship. Emphasizing small-batch production and quality at every turn, Loco Tequila strives to revive the long-lost art of tequila-making. This region’s historical and geographic significance, being the gateway to the “Paisaje Agavero,” a UNESCO World Heritage Site, further fuels the brand’s mission.
With the introduction of “Terruno Tequila,” the first of its kind from the El Arenal region, Loco Tequila demonstrates its commitment to honoring the rich culture of Mexico. This innovative creation embodies the country’s history, legacy, craftsmanship, and spirit, presenting a taste of the pure essence of agave.
The story of Loco Tequila is defined by four crucial pillars: locura, impeccable quality, history and legacy, and art. Together, they form the foundation of the brand’s mission – to ignite and inspire the human spirit while safeguarding Mexico’s cultural heritage.
