Tequila Fortaleza is a brand that carries a rich legacy spanning over five generations in the tequila industry. Despite being a relatively new player in the market, having launched in 2005, the brand boasts a remarkable history of over 150 years. From its humble beginnings with Don Cenobio to the modern-day revival led by Guillermo, the story of Fortaleza is one of passion, innovation, and a commitment to preserving the traditions of tequila craftsmanship.
Fortaleza History: A Legacy of Tequila Craftsmanship
The Pioneer:
Don Cenobio The journey of Fortaleza begins with Don Cenobio, the great-great-grandfather of the current generation. In 1873, he established the first distillery, La Perseverancia, in Tequila, Jalisco. Don Cenobio revolutionized the tequila industry by introducing “mezcal de tequila” to the United States and advocating for the use of Blue Agave as the best agave for production. His innovative spirit set the foundation for the brand’s future success.
Continuing the Legacy:
Eladio and Francisco Javier After Don Cenobio’s passing, his son Eladio took the reins of the family business. Eladio’s contributions were significant, as he introduced Tequila to the world under various names and played a vital role in establishing it as the national drink of Mexico during the Mexican Revolution. His son Francisco Javier further propelled the brand’s prominence, particularly through his efforts to establish the Denomination of Origin for Tequila, ensuring its authenticity and origin.
Preserving Tradition: Reviving La Fortaleza
One of the defining moments in Fortaleza History occurred when Don Javier discovered a bottle of Japanese Tequila during a business trip. This incident ignited his determination to protect the Mexican heritage of tequila production. In 1999, Guillermo, Don Javier’s grandson, embarked on a mission to revive the old distillery, La Fortaleza. Through painstaking restoration and a commitment to traditional methods, Guillermo brought the distillery back to life, paying homage to the craftsmanship of his ancestors.
Crafting Excellence: Tequila Fortaleza
Fortaleza’s commitment to tradition and artisanal methods is exemplified in Tequila Fortaleza. With a production process that involves a small brick oven, a tahona for agave juice extraction, wooden fermentation tanks, and the original copper pots for distillation, the brand ensures the utmost quality and authenticity. Each bottle of Tequila Fortaleza is meticulously hand-blown in Mexico, reflecting the brand’s dedication to craftsmanship.
A Toast to the Ancestors: Viva Los Abuelos!
Fortaleza is more than just a brand; it is a tribute to the visionary pioneers who shaped the tequila industry. By honoring the legacy of Don Cenobio, Eladio, and Francisco Javier, Fortaleza preserves their spirit and dedication in every bottle of Tequila Fortaleza.
Conclusion:
Fortaleza’s journey is one of passion, innovation, and a deep respect for tradition. With a legacy spanning over five generations, the brand continues to uphold the highest standards of tequila craftsmanship. Tequila Fortaleza, produced through time-tested methods and a commitment to excellence, stands as a testament to the brand’s unwavering dedication. Viva Fortaleza! Gracias y Salúd!
